Many of the large websites started out small, and grew their user base through out of the box methods. Sean Ellis and Morgan Brown share their experiences with growing businesses in these unique ways in Hacking Growth.
Part of what I do is marketing, so I was interested in finding out what this book had to say. The examples cited in the book are websites and technology based businesses. Since the authors’ background are in that field, that’s understandable. However, not all of the methods described can be easily used for a brick and mortar retail store. Especially the ones that deal with digital products that receive regular updates and tweaks.
A business that has very little resources may not be able to use the process as told in the book. For example, one of the first steps they give is forming a team. While I agree with the usefulness of that, it isn’t something that a small one or two person business will be able to easily pull off.
I agree with the book in principle, I just don’t know that I’ll be able to use the information as presented. My work is mostly with small businesses that want to be leaders in their surrounding counties, not become the next digital empire.
Hacking Growth is informative, and would be good for businesses and organizations that have access to the people they would need to use the growth methods in it.
I received this book from the Blogging for Books program in exchange for this review.