When it comes to graphic design, it can be easy to find one thing that works and build around that in every project. However, it’s nice to see how others take a project from start to finish and get fresh ideas. In Identity Designed, David Airey interviewed many different agencies and shares how they handled a project.
Each case study tells about project and the aspects that the agency puts into their work. Though the agencies have their own processes, some of what is covered is research, presentation, billing, and time frame. Sample work for each project is also shown.
I have a small design business, so I can’t use everything that is in the book, but it still serves as a source for new ideas to try to better serve my clients without hurting myself. Identity Designed prods you to not rest on your laurels, to keep looking for new ideas, even it if means stepping outside of design “rules.”
I received a complimentary copy from the publisher through NetGalley. All opinions are my own.