Marketing can hold different meanings to different people. Some people cringe when they hear it, afraid of having to navigate all the nuances of it. Others chalk marketing up to companies trying to get your money. Regardless of how you feel about it, there are many myths that people have bought into about marketing. These can keep your attempts from being successful, or give you the wrong impression about the concept in general. Myths of Marketing aims to address and correct these issues.
Many of the myths mentioned are widespread, such as a business being too small to need it. Each myth is described, then the reasons for it being false are given. Each entry is thoroughly explained and easy to understand. Myths of Marketing can be beneficial for anyone that is trying to get the word out about a business, product, or event. The book can help you better understand the importance of marketing and how to look at the whole process.
I received a complimentary copy from the publisher through NetGalley. All opinions are my own.