The dream of starting a business has ups and downs. Often, one of the hard parts is picking a name that will stand out for all the right reasons. Brad Flowers has been there and helped others with the same issue. The Naming Book shares his method for naming businesses.

Over the course of five steps, Flowers shows a practical way to brainstorm and select a name. Each step is thoroughly explained in simple terms. Exercises are included to help you practice before you get started on the process for real.

After you going through the steps to choose a name, Flowers includes what comes next, such as protecting your name and working on the business identity.

Though I had a name picked out when I started, I believe I can still use what the book says for other projects. As a graphic designer, most of my clients come to me with a name and needing designs that they can use to get that name out there. The steps can be helpful in designing logos and marketing materials that fit the clients’ business.

I received a complimentary copy from the publisher through NetGalley. All opinions are my own.