When the word brand is used, the first thing that often comes to mind is a logo. However, this is only part of a brand and there is a lot more that must be considered. In Brand Identity Essentials, Kevin Budelmann and Yang Kim cover what all a brand is, and what goes into creating one.
The book is very thorough and full of useful information for people who are involved in building a company’s or group’s branding. There are points to keep in mind and consider during the entire process, from colors to finding a niche to fonts and beyond. Each point is well explained and accompanied by pictures that show examples of it in practice. It is easy to understand and prepares you to put the ideas into use.
I wanted to read the book because I thought it would help me do better in my graphic design business. My clients may not always understand what goes into building their brand, and I need to be able to explain what should be considered. I think this book will go a long way in helping me better serve my clients.
I received a complimentary copy from the publisher through NetGalley. All opinions are my own.