Regardless of your personal view of social media, businesses need to utilize this channel when reaching current and potential customers. Even though the options may change, social media are here to stay. In Social Media Strategy, Julie Atherton shares the importance of using social media and how to make plans to use social media and measure results.
The information in the book is clear and understandable. Each step is easy to follow, and will help you get your business started on social media while tracking the effectiveness of your campaigns. From targeting the people you want to communicate with to picking which channel to use, Social Media Strategy covers all aspects, so you can use it regardless of how long you have been using social media.
I found a lot of information that I plan to use to promote my business and to help my clients promote theirs. The information and resources provided will help me be more active with social media, while keeping it from taking all of my free time trying to find what works.
I received a complimentary copy from the publisher through NetGalley. All opinions are my own.