Regardless of the size of a business, it will probably need to consider digital marketing at some point. If you are part of a small business, or especially a business of one, you probably will have to do this yourself. Understanding Digital Marketing gives you a great start in planning and executing a marketing plan.
It covers a wide range of topics that you will encounter, such as creating a website, getting found through searches, and what to do on social media. The book serves as a roadmap to help you develop a workable plan, then keep it going. Whether you are just starting, or need to get out of a rut, this book can give you help.
I received a complimentary copy from the publisher through NetGalley. All opinions are my own.