The online ecosystem can be overwhelming for anyone that is just getting used to the advancements. It’s worse for those who have other duties and cannot devote a lot of time to an online presence. Neal Schaffer has created a guide for those people that will help them do more than tread water.

One of the most important things that the book mentions is the need to keep humanity, and personality, while promoting businesses online. “The takeaway is that it is essential we need to develop ways to stay human while being in a digital world.” Each section is simple and easy to understand. He makes it easy to work on a plan that will allow readers to form a plan to utilize online tools to reach customers and connect with them.

It will help people of all experience levels learn and take advantage of the tools that are available now. It also will lay a foundation that will be ready for any new tools that come out.

I received a free ARC of the book from the publisher through NetGalley in exchange for an honest review.