Branding is something that is not limited to large businesses and organizations. Even small, local businesses need to be aware of how people see them as a brand. This book breaks down 100 concepts that go into a brand and explains them in a way that is easy to understand. To help readers, there are examples of how businesses have put the concept into use.

Even if your job is not directly related to the brand of the business, this book can help you understand why branding is so important. If you are in charge of branding, the book can help you build and maintain the brand.

I received a free ARC of the book from the publisher through NetGalley in exchange for an honest review.